In the world of online entrepreneurship, branding is key. This is especially true when running a store on a platform like Shopify. Every inch of your online store should resonate with your unique brand identity, right down to the footer where you'll typically see the "Powered by Shopify" tagline. But did you know you can modify this?
Indeed, Shopify provides the flexibility to personalize this aspect of your store. This guide will offer you insights into why it's beneficial to replace this Powered By Shopify, along with a comprehensive, step-by-step guide to help you do it. Whether you're just starting out or are an experienced Shopify user, this guide will be your companion toward achieving a fully branded Shopify experience.
Before going into the details, make sure you have built an eCommerce store on Shopify!
What is “Powered by Shopify”?
"Powered by Shopify" is a default footer text that shows up at the bottom of every Shopify store. This phrase is a nod to the Shopify platform, indicating that the website is built and managed on Shopify's e-commerce infrastructure.
However, if you're seeking to understand the overall power or capabilities of Shopify as a platform, it's worth noting that Shopify is one of the leading e-commerce platforms globally. It offers a comprehensive suite of services for online businesses, including website building, payment processing, marketing, shipping, and customer engagement tools. It empowers businesses to start, manage, and scale an e-commerce business with ease and efficiency.
Why remove “Powered by Shopify”?
When it comes to creating a unique identity online, every detail matters – and that includes what you display in your website's footer. Choosing to remove the 'Powered by Shopify' message can be a strategic move for a few reasons.
1. Branding
Your website is more than just an online store; it's the digital representation of your brand. Every aspect, from the color scheme to the typeface, contributes to your brand image and customer perception. The 'Powered by Shopify' message, although small, becomes a part of this image.
The issue arises when this small message starts diluting your unique brand identity. It serves as a reminder that your store is built on a templated platform, which can take away from the bespoke feel you may want to offer your customers. This is why many store owners opt to remove the 'Powered by Shopify' tagline, to create a more seamless and branded customer experience.
2. Avoiding Distractions
The online world is teeming with distractions. With one click, your customer can go from browsing your store to falling down an internet rabbit hole. The 'Powered by Shopify' message, while benign at first glance, can become one such distraction.
Let's say a customer is exploring your store when they come across the 'Powered by Shopify' message. Their curiosity piqued, they decide to research Shopify. This takes them away from your store and your products, potentially impacting your sales. By removing this message, you minimize distractions, keeping your customers' attention squarely on your offerings.
3. Maintaining Strategic Advantage
Success in business often involves gaining an edge over competitors. This edge could come from something as simple as the platform you choose for your online store. If Shopify is your secret weapon, you might want to keep it under wraps.
While it's unlikely that your competitors will gain a significant advantage just by knowing you use Shopify, it never hurts to be cautious. In the competitive world of e-commerce, every bit of knowledge can be leveraged. So, by removing the 'Powered by Shopify' message, you keep your competitors in the dark about your strategies and maintain your competitive edge.
How to remove “Powered by Shopify”?
"Powered by Shopify" tagline. It's essential to know that Shopify offers a variety of ways to accomplish this, providing options for those with different levels of technical expertise. In the following section, we'll break down three different methods you can use to remove or even replace this default tagline. Whether you're looking for a coding-free approach, prefer to delve into the website code, or want to add your unique twist to the tagline, we've got all the steps clearly outlined for you.
So, if you're all set to give your Shopify store a more personalized touch, let's jump straight into it!
Method 1: Remove “Powered by Shopify” without the code
Step 1: Open the editing site
- From your Shopify admin, go to Online Store, choose Themes, and click the three-dot icon on your current theme.
- In the drop-down menu, click Edit default theme content.
Step 2: Delete "Powered by Shopify"
- Type Powered in the search bar to go to the "Powered by Shopify" section.
- Click into the fields, press the space bar.
- Save your changes, and ‘Powered by Shopify’ will no longer appear on your main site or password page.
Method 2: Remove “Powered by Shopify” by editing the code
Step 1: Open the editing site
- From the Shopify admin page, go to the Online Store, select Themes and click on the three dots icon on your current theme (similar to method 1)
- In the drop-down menu, click Edit code.
Step 2: Edit code
- In the code editor, go to the Sections folder and click into the footer.liquid file.
- Use Control+F (on PC) or Command+F (on Mac) to open search in the HTML file.
- Type powered_by_link in the search box and click Next to find the code snippet.
- Highlight the code and delete. The code should look like this:
<small class=“copyright__content”>{{ powered_by_link }}</small>
- Click Save when you’ve deleted the code. Now, "Powered by Shopify" is gone!
Method 3: Change “Powered by Shopify” link to your own
Step 1: Decide on the Replacement Text and Link
Determine the text you want to use to replace "Powered by Shopify" and select a corresponding link if you desire.
Step 2: Modify the HTML field for the Password Page
Access the Edit default theme content settings and update the HTML field with your newly chosen text and hyperlink.
Step 3: Update the Main Site Footer
For the main site footer, you’ll need to edit the code instead.
Just head into the code editor like before, search for ‘powered_by_link’, and replace that code snippet with the following (updating URL and TEXT to fit your needs):
<small class="copyright__content"><a href="URL">TEXT</a></small>
Step 4: Save your edit
Now you need to save all your edits to successfully personalize your Shopify store footer.
Frequently Asked Questions
1. Can I remove “Powered by Shopify” on all themes?
Yes, you can definitely remove the "Powered by Shopify" tagline across all Shopify themes. Each theme, irrespective of its unique design elements, allows you to personalize your site in this way, providing a more branded feel to your online store.
However, it's key to remember that the tagline removal needs to be carried out for each theme individually. Furthermore, Shopify requires you to purchase a theme before you can make these adjustments. So, the tagline will reappear whenever you switch themes, and you'll need to remove it again. This ensures that you have full control over your theme, allowing you to maintain a consistent, personalized look for your e-commerce store.
2. What Can You Put in the Footer Instead of the Shopify Tagline?
Replacing the "Powered by Shopify" tagline in your footer allows you to draw the spotlight firmly on your brand. Instead of showcasing the platform that powers your store, you can utilize this space to amplify your brand's identity and instill trust in your potential customers.
There are multiple options to consider. You could include social share buttons, encouraging customers to engage with your brand on social media. Adding your unique tagline, slogan, or contact information could enhance your brand recognition. Trust badges from popular payment platforms like Visa, Mastercard, and PayPal signal that your store supports secure transactions. Additional badges indicating perks like free shipping or returns, or secure checkout, can help in assuring customers about your service quality and safety measures. All these elements serve to boost your brand's credibility, authority and perceived trustworthiness.
Wrap up
In conclusion, this guide has provided you with the necessary knowledge and steps to effectively remove the "Powered by Shopify" tagline. This adjustment, although seemingly minor, can contribute significantly to a unified and professional representation of your brand. By understanding and implementing these methods, you're enabling your Shopify store to solely reflect your unique brand identity. This exercise underscores the importance of consistent branding throughout your online presence. Hence, your commitment to these details is crucial in distinguishing your brand in a competitive e-commerce landscape.
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